Sunday, February 3, 2008
The "Coat Of Arms" Revisited
Recently I listened to a interview with Mark Joyner and Gary Halbert about Garys famous Coat of Arms sales letter and marketing campaign. It's been called the greatest direct marketing success stories of all time.
You can read the actual "Coat of Arms" sales letter here:
http://www.dotcomsecrets.com/content/coa.pdf
Gary made millions of dollars selling these $2 Coat of Arms through direct mail. The letter was mailed over 600,000,000 times and he eventually sold the company for $70 million to Ancestery.com.
This is how it worked
First off he would create a Coat of Arms for one family name (like the Brunson family) He would go through the phonebook and find all of the Brunsons in the country and he would mail this Coat of Arms personalized to the Brunson family.
Then people like my wife would see the letter and get so excited that theyd buy a copy for themselves and for everyone else in the Brunson family.
He would then move on to the next last name. During his testing he found out something very interesting If there were more then 7,500 people with the same last name, than that those letters wouldnt convert.
The reason was that their name was just too common and either they didnt believe the letter or they just didnt care. For example, names like Smith or Johnson are too common and he wouldnt get any orders. You had to find names like Brunson that werent as common and youd hit the jackpot.
That story got me very excited, but I couldnt think how to apply it to my business until I got the above postcard in the mail.
Notice anything special?
The company prints out a ton of Brunson University products and then mails every Brunson in the country. What then happens (and this is a true story) is my wife finds the postcard and buys hundreds of dollars worth of merchandise for every Brunson she knows.
How could you apply this to your business? You could do all sorts of things think of things like a mug, t-shirts, mousepads or some other kind of personalized project, go through and personalize to a certain last name and test it out with your local phonebook.
Here was a very memorable quote in the interview by Gary Halbert:
Properly exploited, one good idea that occurs to you while walking on the beach is worth more than 10 lifetimes of hard work.
I hope creative wheels are turning at this point
Using postcards in your business is a very powerful strategy. If you would like to see the postcard autoresponder system that I am using to completely automate this process, visit:
http://www.postcardautoresponder.com
Please comment on how you could use or are using some of these offline techniques in your online business.
To add your comments to this article go to:
http://www.dotcomsecrets.com/blog/2006/09/the_coat_of_arms_revisited.html
Russell Brunson has been a successful internet marketer over the last 4 years, he is actively helping other people to achieve their goals online. For more information go to Internet Marketing also located http://www.DotComSecrets.comFirst Financial Mortgage
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Add Jewelry Link Religious
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Gift Text Thank Wedding
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Energy Gas Mge Missouri
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Act Control Federal Pollution Water
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You can read the actual "Coat of Arms" sales letter here:
http://www.dotcomsecrets.com/content/coa.pdf
Gary made millions of dollars selling these $2 Coat of Arms through direct mail. The letter was mailed over 600,000,000 times and he eventually sold the company for $70 million to Ancestery.com.
This is how it worked
First off he would create a Coat of Arms for one family name (like the Brunson family) He would go through the phonebook and find all of the Brunsons in the country and he would mail this Coat of Arms personalized to the Brunson family.
Then people like my wife would see the letter and get so excited that theyd buy a copy for themselves and for everyone else in the Brunson family.
He would then move on to the next last name. During his testing he found out something very interesting If there were more then 7,500 people with the same last name, than that those letters wouldnt convert.
The reason was that their name was just too common and either they didnt believe the letter or they just didnt care. For example, names like Smith or Johnson are too common and he wouldnt get any orders. You had to find names like Brunson that werent as common and youd hit the jackpot.
That story got me very excited, but I couldnt think how to apply it to my business until I got the above postcard in the mail.
Notice anything special?
The company prints out a ton of Brunson University products and then mails every Brunson in the country. What then happens (and this is a true story) is my wife finds the postcard and buys hundreds of dollars worth of merchandise for every Brunson she knows.
How could you apply this to your business? You could do all sorts of things think of things like a mug, t-shirts, mousepads or some other kind of personalized project, go through and personalize to a certain last name and test it out with your local phonebook.
Here was a very memorable quote in the interview by Gary Halbert:
Properly exploited, one good idea that occurs to you while walking on the beach is worth more than 10 lifetimes of hard work.
I hope creative wheels are turning at this point
Using postcards in your business is a very powerful strategy. If you would like to see the postcard autoresponder system that I am using to completely automate this process, visit:
http://www.postcardautoresponder.com
Please comment on how you could use or are using some of these offline techniques in your online business.
To add your comments to this article go to:
http://www.dotcomsecrets.com/blog/2006/09/the_coat_of_arms_revisited.html
Russell Brunson has been a successful internet marketer over the last 4 years, he is actively helping other people to achieve their goals online. For more information go to Internet Marketing also located http://www.DotComSecrets.comFirst Financial Mortgage
Foreclosure Foreclosure Free Government Home List
Buescher Trumpet
Freebies
Walt Disney World Tickets
1 Art Cooking French Mastering Volume
Child World Toy Store
Convertible Car Seat Rating
03 Chef Choice Knife Sharpener
California In Obituary
Lost New Season
Dancing Lesson Swing
10 Customer Manager Relationship Software Top
Chanel Earring Swarovski
Car Cartoon Police
Christmas Disney Ornament Tree
Biofeedback In Drug Rehab
Crab Recipe Salmon Stuffed
10 Aircraft Flight Simulator
Black Counter Granite Kitchen Top
0a Business From Home Internet Opportunity Work
Nj School Report Card
Canada Fishing In Lodge Ontario
I Miss You Lyrics Incubus
Application Vb Net
Dining Furniture Room Thomasville
Aau Antonio Basketball San
1 Amp
Princess Fiona Halloween Costume
Condo Rental Vacation Vail
Business Get License Small
Discount Broker Stock Canada
04 Air Canada Vacation
Wv Divorce Law
Cayman Island Condo
Ameriquest Mortgage
Marriage Certificate Holder
Chinese Restaurant In Chicago
Bed And Breakfast Petersburg Virginia
Shoes Skechers Work
Directory Internet Shopping Xxasdf
Add Jewelry Link Religious
Texas Home Loan Refinance
Body Building Diet Vegetarian
Best Year Of Your Life
American Flag Polo Shirt
Angela Donovan Clairvoyant
Advance Cash Fax Island No Rhode
Search By Telephone Number
10 Day Forecast
New Perfume Vera Wang
Airfare Cheap Domestic
R Us Toy
Corporate Holiday Greeting
Massachusetts Teacher Retirement System
Lake Condominiums At Big Sky
Hole Sizes
Around Genitals Pimples
Cherokee Engine
8 As Cart Vending
Alberta Calgary Job
42
Golf Club Set On Ebay
Entertainment
Underwear For Men
Spirit Of Xmas
Free Psychic Chatroom
Inn Lion Ma Red Stockbridge
Tea Gardener
Global Issue Political Warming
Bad California Credit Mortgage
Precision Farm Toy
Bed Breakfast Fox Grove Illinois River
Gratis Postales Cristianas
Tear Away Pants
Rating Illinois High School Football
Flax Seed Oil Vitamin
Rubella Disease
Horizontal Shaft Engines
Phoenix Christian High School
1 Camera Canon Digital Powershot Pro
Downloadable Football Free Game
Best Francisco Hair In Salon San
1 Ad Review Supplement
A Framework For Customer Relationship Management
Xmas Gift Certificate Jackets Or Folders
Furniture High Nc Point Store
Bank Cleveland Food Ohio
Agent Beach Estate Real Virginia
?c=d;o=a
David Burton
Gift Text Thank Wedding
70 Desert Guide Hike Oregon
1 Cup
06 Crystal Ice
Western Shirt For Woman
Ball Exercise Pilates Yoga
Camera Home Internet Security Wireless
Food For Thought
Wholesale Pergo
Ladybird Johnson Wild Flower Center
100 Commercial Estate Financing Real
Body Kit Truck Suv
Prince O3 Tennis Racket
Self Certificate
144 Kriya Yoga Technique
Energy Gas Mge Missouri
Cook Island Live Survivor
Las Pet Sitter Vegas
Investment Buy Commercial Real Estate
Truck Driver Jobs Canada
70s Disco Fashion
Vegetarian Sushi
Oil
Exercise Fitness Magazine
Alabama Wallets
Anaheim Angels Baseball
Party Supply Store Houston
Sea
Act Control Federal Pollution Water
Cover Golf Head Made Taylor
Fence Plastic Lattice
Sony Cordless Phones
Political Cartoon With Explanation
Earth Mother Pillow
1 Antenna Live Station Tv
Belize City In
2006 Expo Las Pool Spa Vegas
Global Warming Farce
Holiday Sailing Uk
10 Gallon Gas Can
Nelly Ticket
Bike Kid Specialized
Mobile Disk
1 Tag Fur Verliebte
Master Shanghai Tennis Tournament
Crock Dispenser Water
Best Insurance Pet
California Camp Football
Chocolate Pumpkin Cheesecake
Michigan Football Desktop Wallpaper
Center Job Pa
Restuarant
Mid America Bank Illinois
Dance Hall Queen
Tokyo Marui Aug
Baseball Pitch
1 Best Selling Book
Mickey Boots
1 2 3 Oder
Printable Sports Birthday Card
10 10 Phone Numbers
05 Dodge Magnum
World Gym Chicago
2006 Carpet Cma Picture Red
Swimming Pool Chaise
Pirate Music
Appaloosa Horse
10 Best Digital Camera
Vagabond Executive Inn
Jabbas Sail Barge
Photo Of Princess Dianas Car Crash
Health Mental Organization Service Services Social
1 6 Doll Furniture House Scale
Investments
Arizona Construction Home New Phoenix
Vitamin Supplement S
Crm Louisiana Microsoft
Auburn Football Schedule Tv
1 3 Goal In Soccer Target
Soccer University Womens
2500a Air Dish Free Network Pansat
Bath Gift Set Spa
Dreamworks Home Entertainment
Christmas Lampoons National Soundtrack Vacation
Quartz Clocks
2006 Ama Carpet Photo Red
Xml In 21 Tagen
Yacht
Business Corporate Law Pa Wexford
Breakfast Recipe For A Crowd
1 800 Directory Number Reverse
Equity Home Mortgage Rate Texas Wholesale
Peter Christensen
06 Bike Biker Chick Girl Sturgis Two
Mobile Home Shower Door
16075 Fitness Health Spa
Sea Doo Repair Manual
13 Crystal Mystery Skull
Kid Holiday Craft Project
Bush Furniture Collection
House
1 Cave Crystal Merlin Novel Volume
0 Car Financing
Career Concept Usa Job Fairs
Jamaica Luxury Resort
Hospital Michigan
Babe Extreme Fitness
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